Which Batteries to Buy? - Brand Named or Generic

Source: Wired:

Whenever I go to purchase batteries (AA or AAA) I always debate with myself as to whether to buy leading brand named or generic. And, I usually find people spending considerable amount of time in the battery aisle, I guess with the same question - Which Batteries to Buy? - Brand Named or Generic?

A quick search on the internet revealed that there are some studies done on this subject. Read below for one such research conducted by Wired.

Wired has put together a comparison between expensive batteries and dollar stores batteries that answers the question.

According to their study, name brand batteries from Duracell and Energizer last over twice as long as dollar store batteries. However, when they broke down the cost to energy ratio, all the batteries are essentially equal. The exception is that you have to replace dollar store batteries more often, but since they're cheaper, it balances out. What does this say about choosing batteries?
Wired suggests:

It depends on what you are using it for. Suppose that I was using these batteries for a flashlight. In this case, it wouldn't matter too much which battery I used. If I used the cheaper DG, I would just have to replace the batteries more often. However, suppose that I am using the batteries for my Wii remote or my awesome Syma indoor RC helicopter (these really do fly nice). For these electronic devices, if the voltage drops too low they might not work properly.

Head over to Wired to take a look at all the tests and results.

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